| The Ben 10 Franchise |
| Toys | Comics | Video Games | Books | DVDs | Gimmicks | Sequences | In Other Media |
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Len Uhley at a Target store selling Ben 10 toys in 2010
The Ben 10 Toy Line is a collection of merchandise spanning multiple types of figures, vehicles, etc. which was formerly produced by Bandai USA and Bandai Europe (2006-2014), and succeeded by Playmates Toys (2017-2021). The information on new toy launches is provided by Atamaii.
Toy Lines[]
Trivia[]
- Near the end of Ultimate Alien's run, Walmart and later Target dropped the series' toy line from their stores. They later did not consider Omniverse's toy line different enough for them to retail.[DJW 1]
- Omniverse art director Derrick J. Wyatt was an avid collector of Ben 10 toys from across the Classic Continuity.
- One of Derrick's reasons for leaving the production of Scooby Doo! Mystery Incorporated early was the prospect of Ben 10 having toys.[DJW 2]
- Derrick's favorite figure from the Omniverse toy line was Patelliday's.[DJW 3]
- There was a push from Cartoon Network & Playmates to make both Wildvine and Stinkfly more humanoid for the sake of their toys.[DR 1]
- Several figures such as Quad Smack and Undertow were planned, but the entire line ran into manufacturing issues and was stalled.[DR 2]
- Role play toys (such as the various Omnitrix toys) outsell the action figures 10 to 1.[KT 1]
