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Ben 23 is a brand ambassador for the establishment, and there is an ongoing contest running there where those who can guess which alien Ben 23 is going to use next will receive a free gyro or soda. His catchphrase is "It's gyro-time!" and his endorsement of the franchise includes posters, T-shirts, pendants and other merchandise. Ben 23 even endorses Mr. Gyro whilst fighting.
Ironically, Ben 23 isn't really fond of gyros, referring to them as "yokel-food."
Ben 10: Omniverse
- Store 23 (first appearance)