His new role as a news reporter has changed his personality. He is now more dedicated to his job than simple blogs, and his new role demoted Will Harangue into cameraman. However, he may still retain his respect for Ben 10,000, and doesn't act like what Harangue usually acts like.
His alias is based on the Spider-Man comics character name, J. Jonah Jameson, Peter Parker's boss on the Daily Bugle. Also, his overall physical appearance strongly resembles Superman character Jimmy Olsen, Clark Kent/Superman's work colleague at the Daily Planet newspaper.